The Beauty Of Time Travel

This book explains how a vintage brand transformed into an international success story. The key ingredients include: integrity, attention to detail, and an insatiable curiosity for the world.

The Beauty of Time Travel is a definitive look into the process of constructing a renowned global brand from the bottom up. It all started with a Balzac novel, a flea market find, and a jolt of creative inspiration. Fast-forward to the present day and Officine Universelle Buly has grown to become a true heavyweight in the beauty industry. Sold in almost every corner of the world, co-founder Ramdane Touhami infused an appreciation for all things vintage with a spirit of conquest and innovation to offer a coveted-catalogue of premium products—often slightly quirky, but always elegant, refined, and delightful.

So how was a forgotten brand from the 19th-century revived and transformed into one of the most loved names of today? And what exactly underpins this unprecedented retail concept? Presented by its protagonists, The Beauty of Time Travelstudies the meticulous work carried out by creative entrepreneur Touhami along with his agency Art Recherche Industrie. It dissects the Buly universe from A to Z, looking at it’s appetite for reinventing traditions whilst revealing the stories, tricks, and (almost) all its secrets.