NEW TENDENCY furniture augments the quality of life in domestic spaces and in work environments without imposing their presence. They live up to functional and aesthetic demands well beyond short-lived trends.
With a profound belief in a design that creates cultural values, a design that satisfies intellectual, functional and poetic needs, NEW TENDENCY gives form to ideas for the now. Handmade in Germany, the products are a result of intuition, sincerity, candor, and courage.
RAW ESSENTIALS explores the hidden narratives and sensual qualities of the raw and natural materials NEW TENDENCY products are composed of.
RAW ESSENTIALS, 2020
DESIGN: NEW TENDENCY
GRAPHIC DESIGN: HELLOME
PHOTOGRAPHY: FOAM STUDIO
OFFSET PRINT, 100 PAGES, 195 × 270 MM