THE SHOPKEEPER & CO

Loro Piana is a story of excellence and passion for the extraordinary, passed down for six generations. Master of Fibres, celebrating the Maison’s 100th anniversary and written by Nicholas Foulkes, recounts the incredible saga of a family of visionary entrepreneurs and shares the most significant milestones of Loro Piana, recounting how the House went from a wool trading company to the incredible brand it is today.

Through extensive interviews with members of the Loro Piana family gathering facts and stories, and a deep dive into the Loro Piana archives of photographs and historical documents, the author, historian, and journalist Nicholas Foulkes takes readers on an extraordinary journey through time, highlighting unforgettable moments in the Loro Piana universe, deeply rooted in Italian know-how and craftsmanship. The book maps a history of excellence spanning more than a century: from the passport granted to wool merchant Giovanni Loro Piana in the mid-1800s to a luxury Maison renowned for ultimate quality, an elegant silhouette, and the most precious fibres in the world.

This handcrafted volume of 196 pages features 150 illustrations and is housed in a luxury clamshell case and covered with the Loro Piana Tela Sergio fabric, crafted from cotton and linen, one of Sergio Loro Piana favorite linen fabrics. The cover is a testament to the Maison’s savoir-faire and a tactile delight, a nod to the rich sensorial qualities of the House. The book is part of Assouline’s Ultimate Collection, hand-bound using traditional techniques, with color plates hand-tipped on art-quality paper.